Mike Moylan and Rob Kirvan are investment advisor representatives of Gradient Advisors, LLC, an SEC registered investment advisor, serving customers in Illinois and surrounding communities. Our mission is to provide local families and businesses with innovative financial strategies, solutions and planning that can lead to financial clarity and security.

In the financial services industry, there are generally two ways of obtaining financial advice: one is given by registered representatives or brokers and the other is given by Investment Advisors. While many investors aren’t even aware differences exist, one of the main differences is that investment advisors have a fiduciary duty to act in the best interests of their clients at all times.

The definition of a fiduciary is a person legally appointed and authorized to hold assets in trust for another person. The fiduciary manages the assets for the benefit of the other person, rather than for his or her own profit.*

A registered investment advisor, who is held to a “fiduciary standard,” looks after the assets of another person on that person’s behalf, is fully transparent, and required to disclose any potential conflicts of interest.

An investment advisor representative is, by definition, legally bound and committed to working in their clients’ best interests. I encourage you to compare the differences between investment advisors and agents or brokers:

An investment advisor representative:

  • Puts your interest first
  • Understands your specific financial situation
  • Offers straightforward advice that reflects your long-term goals
  • Recommends investment solutions that best fit your unique needs
  • Uses a fee-based structure and are compensated by the customers they represent

A registered representative (broker):

  • Facilitates the purchase and sale of securities for you
  • Ensures investment recommendations are suitable for you and provides best execution for your orders
  • Is compensated by commissions; they are compensated by the companies they represent

In today’s complex financial world, information is power. As an investment advisor representative, I operate under the requirements of a fiduciary. I feel this model helps ensure that our clients’ interests are our interests.

I offer our prospective clients an initial complimentary, no obligation risk assessment where I provide third-party analysis of your current investments, personalized income projections, and ideas for immediate implementation. I look forward to our initial visit and finding out how I can help you get one step closer to your financial goals.